The Nigerian e-commerce landscape is undergoing a significant transformation, fueled by accelerating internet penetration and an increased population of tech-savvy consumers. As a result, the country's e-commerce sector is experiencing remarkable growth, presenting a fertile ground for businesses seeking to expand their reach and tap into a diverse and dynamic marketplace.
Market Overview
The e-commerce market in Nigeria is expected to experience significant growth in the coming years, with an anticipated CAGR of 11.3%. This growth is projected to result in a market size of US$130.30 million between 2023-2028, making Nigeria's e-commerce industry a promising and diverse market for businesses looking to expand. The revenue forecast, which indicates a CAGR of 10.8%, further supports this outlook, estimating a market volume of US$10,026.9 million by 2027. Nigeria's accelerating population of over 200 million people significantly contributes to this growth, providing a substantial consumer base for businesses to target.
Internet Penetration
The number of internet users in Nigeria has increased slightly from 26% in 2018 to over 38% in 2022. As of 2022, it is estimated that there are more than 108 million internet users in the country. Additionally, it is anticipated that the percentage of the Nigerian population using the Internet will rise to about 60% by 2027 with an internet penetration rate of 48%.
E-commerce Numbers
In recent years, the Nigerian e-commerce market has undergone significant growth and is expected to continue expanding in the future. The Nigerian e-commerce market is predicted to expand from $8.53 billion in 2024 to $14.92 billion by 2029, increasing at a CAGR of 11.82%. The growth of this market is primarily driven by increasing internet penetration and growing smartphone usage. The electronics market is the largest contributor to Nigerian eCommerce revenue, accounting for 25.2%. Hobby & Leisure follows closely with 22.7%, while Fashion comes in third with 19.1%. Furniture & Homeware accounts for 11.2%, Care Products with 8.6%, DIY with 8.1%, and Grocery with the remaining 4.9%.
How do Nigerians pay online?
Nigerians pay via mobile wallets, debit/credit cards, and bank transfers. Fintech advancements are further transforming the online payment scene with solutions like instant payments, buy-now-pay-later options, and digital wallets, contributing to an increasingly diverse payment ecosystem.
Ready to sell to Nigerians? Get in touch with Kyshi
By partnering with an MoR provider like Kyshi, businesses can expand easily to Nigeria and other consumer markets in Africa without worrying about the complexities involved. Kyshi takes care of all the complexities while you focus on what is important - generating more profit for your business.
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